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Ingredient Standards

We want to create a positive and transparent shopping experience where our selection is a trusted source for products that are high-quality, and safe for the user and the environment.

We put a lot of time and effort into selecting products from brands who are conscious about the ingredients they use. Below is a list of the NO-GO ingredients, based on current research, which are considered carcinogens, toxins, allergens, or irritants*.


Aluminium Salts

Butylated Hydroxytoluene (BHT) &

Butylated Hydroxyanysole (BHA)



Coal Tar


Ethylenediaminetetraacetic Acid (EDTA)



Mercury & Mercury Compounds

Methyl Cellusolve

Methylisothiazolinone (MI) &

Methylchloroisothiazolinone (MCI)




Polyethylene glycol (PEG compounds)





Retinyl Palmitate

Sodium Lauryl Sulfate (SLS) &

Sodium Laureth Sulfate (SLES)

Synthetic Flavour

Synthetic Fragrance Blends

Synthetic Musk

Synthetic colour components

Talc & talcum powder**

Titanium Dioxide***



*General references: Environmental Working Group (EWG), Environmental Defense Fund (EDF), Campaign for Safe Cosmetics
**Talc & talcum powder to be aesbestos-free and only permissible in cosmetic blends. Read more about the debate around talcum powder here and here.
***Titanium Dioxide to be in non-inhalable form and only permissible in cosmetic blends.

Just a word of caution

We do our best to stay informed and provide as much transparency as possible in regards to the ingredients in our collection. However, we understand that there may be trace ingredients and that natural does not always mean harmless. So, for individuals who are prone to allergic reactions or have highly sensitive skin, pregnant or nursing mothers, and anyone on any medication or who have pre-existing medical conditions, we would suggest consulting a healthcare professional or dermatologist prior to purchase and/or application.

In general, if there is any doubt, we would advise doing a small patch test either in store or from samples prior to purchasing and always take caution when mixing multiple products from different brands.